Willis deploys AI to price the reputational risks of celebrity scandals

Social Life · 2026-02-18T09:38:44.000Z

99% of firms call reputation a top risk, yet most can't measure celebrity exposure

99% of firms call reputation a top risk, yet most can't measure celebrity exposure Source: https://www.insurancebusinessmag.com/us/news/breaking-news/willis-deploys-ai-to-price-the-reputational-risks-of-celebrity-scandals-565716.aspx