Celeb power: The new essential in beverage innovation?

Celebrity-backed beverage brands are increasingly prevalent, with stars like Ben Stiller, Blake Lively, Michelle Obama, and Kendall Jenner lending their names and followings to new products in both alcoholic and non-alcoholic categories. Source: https://www.beveragedaily.com/Article/2026/04/23/celebrities-help-beverage-entrepreneurs-stand-out/