How Snapchat is tapping regional films to win India's heartland

Movies & Series · 2026-04-06T00:00:52.000Z

Snapchat aims to become Gen Z's gateway for discovering trailers, behind-the-scenes content, and early reviews, helping them decide which films to watch.

Snapchat aims to become Gen Z's gateway for discovering trailers, behind-the-scenes content, and early reviews, helping them decide which films to watch. Source: https://www.livemint.com/industry/media/snapchat-india-regional-films-strategy-genz-growth-tier2-tier3-cities-11775368344273.html