World Cup reveals value of sports media rights is resetting in Asia, says Analyst

Jessica Fuk, Analyst at S&P Global Market Intelligence, says the latest World Cup broadcasting deal reveals that the value of global premium sports rights is being repriced in Asia. She says Asian media platforms are being more selective and are prioritizing profitability over scale. Source: https://www.cnbc.com/video/2026/06/12/world-cup-reveals-value-of-sports-media-rights-is-resetting-in-asia.html