$700 Erewhon hauls, 21-hour shifts: celebrity assistants go public with their grueling, fabulous work
Staff for the rich and famous are influencerizing their day-to-day lives, giving followers access to luxury while creating financial safety nets for themselves
Staff for the rich and famous are influencerizing their day-to-day lives, giving followers access to luxury while creating financial safety nets for themselves
Source: https://www.theguardian.com/lifeandstyle/2026/mar/05/celebrity-personal-assistants-tiktok